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LABNUITNOIRE REDUCES ITS
ECOLOGICAL IMPACT BY
_ THE CHOICES OF RAW MATERIALS
As for fabrics and accessories, geographical limits have been set for ecological and economic reasons. Namely, Europe and more precisely France, Germany, Belgium and Sweden are currently the countries from which the brand obtains its supplies. . Located in France, it made sense for us to first only work within the European Union. Of which we are broadly aware, the requirements in terms of labor rights and reliability of raw materials. LABNUITNOIRE, Ideally located in Alsace, a great textile land, will have the opportunity in the future to collaborate with industries specializing recently, but increasingly, in the work of natural materials! Suppliers therefore chosen with requirements, for their proximity and for the quality of the ranges of ecologically responsible fabrics offered. Such as Econyl (lycra created from synthetic waste). Fabrics meeting European and global standards, such as OEKOTEX or GOTS. Showrooms, such as the one organized in January 2022 in Paris, will have allowed us to invite people to come and touch our pieces and demonstrate our requirements. An appreciated presentation, given the feedback, all highlighting the comfort and intuitiveness of our pieces.
_ THE PRODUCTION
LABNUITNOIRE pieces are made in Mulhouse in the heart of Alsace, in our workshop, for French, artisanal manufacturing, with a high-end positioning. Within a human-sized workshop, because it is by putting humans at the center of our thinking through a funnel, we wish to influence an entire system through our ethics.
_ THE DISTRIBUTION
Concerning distribution, LABNUITNOIRE will operate mainly through online sales and later via pop-up stores in the largest cities in France. The objective being to allow faster and direct access to our parts, we will ensure that LABNUITNOIRE is gradually offered to you within physical or online multi-brands, throughout the world.
_ A NEW PARADYGM
Only one collection per year, this is our position, in the face of ever more dominant and destructive fast fashion. Collection for which we will set a maximum number of pieces, in order not to be overwhelmed by trends and demands, to give ourselves time, so that each piece meets our requirements of quality, plurality, singularity and ethics. Pieces which must therefore cover all seasons of the year, complementing each other, combining and without following any trends whatsoever.
In conclusion, LABNUITNOIRE is also about biases and pieces of which we are proud, because they represent the work undertaken and our vision. For a fairer fashion that respects you, your body and the environment. A fashion that refocuses on clothing and what it should be and transcribe from a society. A society more respectful of itself and those around it by refocusing on the essential. Through the choices in terms of fabrics, threads and accessories used, being among the most qualitative, LABNUITNOIRE wishes to make fashion useful, beautiful and accessible. To do this, downstream, raw materials and research, combined with high-quality know-how, will, we hope, make it possible to create a new paradigm.
REDUCE YOUR ECOLOGICAL IMPACT AS A CONSUMER
Through our commitment, it is necessary for us to engage you too, consumers, because it is essential today that all stakeholders in this industry take their responsibility and stick to it. To do this, below, we would like to give you advice and tips to maintain your parts as best and for as long as possible. Because the investment is not only made in the purchase but over time. Otherwise, it is easy to blame the supplier if the latter's instructions are not followed. It is also about respecting your clothing and the work invested in its design, as taking care of it.
_ WASH LESS FREQUENTLY AND MORE EFFICIENTLY
Learn to wash your clothes less often, only when it is really necessary.
If not, simply ventilate them and if there is any stains, then quickly remove them by hand.
This thanks to tips, such as the use of lemon, white vinegar, Marseille soap, hot milk, ice water etc. (depending on the fabric.s).
Here to help, one of the laundry recipes available, simple, quick and effective:
_ 1 glass of liquid black soap
_ 1/2 glass of baking soda
_ 1/4 glass of soda crystals
_ 3 glasses of water
_ 10 drops of essential oil for perfume (optional)
Perfect advice for NUITNOIRE pieces, being more delicate, complex and including high-end fabrics, require special attention.